North East England is set to benefit from an influx of international tourists thanks to a number of international marketing campaigns, as summer tourism season approaches.
Destination North East England is leading on multiple international marketing campaigns alongside partners including DFDS, Expedia Group, Newcastle International Airport and tourism body VisitBritain.
The campaigns, which represent hundreds of thousands of pounds of marketing investment are aligned with VisitBritain’s international #StarringGREATBritain programme which focusses on the ‘set jetting’ trend, encouraging tourists to explore famous filming locations and delve into the movies and TV shows filmed in the region.
Throughout the spring, the campaign activity has been showcasing the region around the world, contributing significantly to Destination North East England’s goal of doubling the value of the visitor economy over the next ten years.
The campaigns aim to showcase all corners of the region, from our breathtaking coastlines, tranquil countryside and our vibrant towns and cities to eager tourists – especially those who are keen to explore some of the region’s iconic film and TV locations, that have lit up the box office in recent years.
The region’s burgeoning screen industry continues to be a huge asset for the tourism sector, with TV shows like ITV’s Vera and blockbusters like premium horror, 28 Years Later (released 20th June 2025), showcasing some of our most iconic landscapes and locations to audiences around the world. As work continues on the landmark Crown Works Studios development on Wearside and more productions seek to point their cameras in the North East’s direction, tourism leaders hope this will inspire more visitors to walk in the footsteps of their favourite TV and film stars.
Chair of Destination North East England John Marshall said: “Telling the North East’s story around the world is key to our ambition to double the value of the visitor economy over the next ten years. By aligning with the Starring GREAT Britain programme to shine a light on our incredible screen sector and through the power of strong partnerships with Visit Britain, DFDS, Expedia and Newcastle International Airport, we look forward to welcoming more visitors to our special part of the world.”
Chief Executive of North East Screen, Alison Gwynn, said:
“The North East has some of the best filming locations in the world and a rich history of iconic films and TV shows that have attracted tourists to the region.”
“Production in the region is already up 89% in the past two years, and our ambition is to see the North East become one of the leading destinations for world class film and TV production in the next 10 years.”
“Aligning our ambition to brilliant initiatives curated by those rock star filming destinations like Alnwick Castle, Durham Cathedral and Cragside, will not only attract more global productions, but also introduce new audiences to some of the hidden gems the region has to offer.”
Pete Akerman, Marketing Director, DFDS said:
“We are excited to be part of this initiative to promote North East England as a premier international tourist destination and to showcase the region’s unique attractions in collaboration with NewcastleGateshead Initiative and VisitBritain. Our Amsterdam-Newcastle route is a vital link between mainland Europe and North East England, providing travellers with a convenient way to explore this beautiful region.”
“This initiative highlights the unique offerings of the North East and strengthens our commitment to enhancing the visitor experience for our northbound passengers. We look forward to welcoming travellers to explore the breathtaking coastlines, charming towns, and iconic film and TV locations that make the North East truly special.”
